PARI actively supports and promotes the interests of the Philippine music and recording industry. This involves working with local and international artists, record labels, and other stakeholders to foster growth and development within the industry. By coordinating efforts to boost local music’s visibility both domestically and abroad, PARI helps to create opportunities for artists to gain recognition and success.
In addition, it assists in creating platforms where artists can showcase their talents. This promotion also includes educational campaigns aimed at encouraging the public to appreciate and consume legally distributed music. Through various initiatives, PARI helps amplify the voices of Filipino artists and strengthens the cultural impact of the local music scene.